Coaching is as new a profession in Israel as in Europe. During the past 10 years
the traveling businessmen, and later on, the Internet travelers, have been exposed to
Coaching and the concept of Coaching from different angles and methodologies.
Since it became a more popular and trendy profession in the U.S., many consultants
have changed their professional descriptions on their business- cards to “Coaches”
of different fields: insurance coach, financial coach, organizational coach, etc.
Some popular retired basketball and football players are coaching businessmen
in different fields and present themselves as Business Coaches.

Coach U's methodology is represented in Israel by one and only one coach so far,
Sara Arbel, who has been practicing as a full time coach for the past 4 years.

The population that uses coaching in Israel is generally that segment that is very
highly educated and is striving for higher achievements in their career and business - businesses that compete with the global market, high tech startups and high-level
industries.

But there are many clients that are in transition to a more spiritual path of their lives.
Those are the people that need more depth in their everyday stressful lives, those are
the ones that look for the deeper meanings of their existence and are in search for
their peace, love and gratitude.

Israel is a very young country (53 yrs. young) of small dimensions. You can drive
from north to south in 8 hours and from east to west in 3 hours! It has a population
of 5.5 million people. A country that during all these years has been developing -
as well as defending itself in 7 wars.

The population, mostly of military background (men & women) as well as developers, entrepreneurs, founders, inventors, investors, renovators, ranchers, industrialists,
agriculturists – all this makes a wonderful combination of coaching clients that it’s
fun to work with.

Add to it a stressful life--a mentality that says: ”Live today, you might be dead tomorrow.
” All these make very fascinating coaching clients, and yet quite challenging.
It is a population of 150 different cultures of Jews - that by itself offers a multi-colorful
and multicultural coaching experience.

The lifestyle as well as the standard of life are very Americanized, that is the most
common denominator, well recognized and followed up. That is where coaching has
been picked up as a trendy new package to promote a used product (which makes
me very angry).

Personally, I had a few articles about coaching and had two T.V. interviews on two
different shows and stations, and am planning for more to come. The response was
very warm and provoked many questions.

I am sure that the popularity of Coaching has grown recently. I have been stressing
the need for professionalism, and referred many people to the Coach U and ICF
websites – useful for those who know English.

I believe that in the coming 5 years, if this country won’t be at war (I hope to God not!),
there will be more coaches that will strive for professionalism and the coaching profession
will get a more defined and refined recognition. I am doing all that’s in my power for it to
be so.